Players of the strategic competitive business simulation TOPSIM – Marketing manage the marketing department of a manufacturing company. They coordinate all operational processes from production to product marketing. Scenarios: watches, mobile phones and sports shoes. Players also decide on the company‘s strategic focus.
Topics Covered:
Marketing objectives and tools
Strategic production planning
Test marketing
Profit contribution margin analysis
Company: TOPSIM
Approximate price: Unknown
Playtime: 2-5 days
Learning objectives: Identify the relevant data for the choice of marketing mix
Analyse target group preferences and competitor behaviour
Plan and monitor the marketing budget
Evaluate customer surveys to determine product positioning
Select product strategies
Coordinate sales and production planning
Assess the reach and effectiveness of various
advertising channels
Select distribution channels
Link to simulation home page: https://www.topsim.com/wp-content/uploads/2021/03/SD_TOPSIM-Marketing.pdf