Marketing

Marketing

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Players of the strategic competitive business simulation TOPSIM – Marketing manage the marketing department of a manufacturing company. They coordinate all operational processes from production to product marketing. Scenarios: watches, mobile phones and sports shoes. Players also decide on the company‘s strategic focus.
Topics Covered:
Marketing objectives and tools
Strategic production planning
Test marketing
Profit contribution margin analysis

Company: TOPSIM

Approximate price: Unknown

Playtime: 2-5 days

Learning objectives: Identify the relevant data for the choice of marketing mix Analyse target group preferences and competitor behaviour
Plan and monitor the marketing budget
Evaluate customer surveys to determine product positioning
Select product strategies
Coordinate sales and production planning
Assess the reach and effectiveness of various advertising channels
Select distribution channels

Link to simulation home page: https://www.topsim.com/wp-content/uploads/2021/03/SD_TOPSIM-Marketing.pdf

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