The management simulation depicts six economic regions with different framework conditions. Acting as the executive managers of a washing machine manufacturer, the participants initially work in their home region only. Soon the internationalisation activities of the companies take centre stage.
Topics Covered:
Mission statement (vision, mission and goals)
Decisions on expansion
International marketing mix
Strategic marketing
Company: TOPSIM
Approximate price: Unknown
Playtime: 2-5 days
Learning objectives: Evaluate the market attractiveness and market barriers
Select the suitable forms of market entry
Develop and implement a strategy for market development (international marketing mix)
Identify and analyse changed market conditions for strategy adaptation
Plan and monitor machine and human resource capacity
Interpret results using managerial accounting
Link to simulation home page: https://www.topsim.com/wp-content/uploads/2021/03/SD_TOPSIM_GoingGlobal.pdf