The competitive industry simulation game TOPSIM – General Management is an advanced management simulation that demonstrates the complex issues being faced by a medium-sized production firm in the printer and photocopier sector. Players learn how to deal with a large amount of information in a structured way, and to assess the implications of their decisions.
Topics Covered:
Strategic marketing
Value-based management
Product and procurement management
Investment and capacity planning
Company: TOPSIM
Approximate price: Unknown
Playtime: 2-5 days
Learning objectives: Understand the overall business situation and interactions, and take a networked approach for value-based management
Use strategic analyses (environmental and business analyses) and select competitive strategies for a range of products, markets and target groups
Evaluate marketing and product strategies using portfolio analyses
Interpret results using managerial accounting
Evaluate strategic investment planning and GAP analysis
Compare and select financing options and assess the risk of foreign currency loss
Link to simulation home page: https://www.topsim.com/wp-content/uploads/2021/03/SD_TOPSIM_GeneralManagement.pdf