MixPRO provides an impactful way to step into the life of a junior brand manager and take control on Marketing MIX decisions for x2 brands. In 3 hours, participants will have to develop a sound MIX tactics for their brands to get ahead of virtual but fierce competitors over the course of 5 simulated years.
Built on extensive experience from our marketing simulations Markstrat and BrandPRO, MixPRO will energize your introductory marketing programs and generate action-learning and excitement among participants.
Company: StratX
Approximate price: Unknown
Playtime: 3 hours
Learning objectives: Product decisions Pricing decisions Communication decisions Salesforce & distribution decisions Conduct market and competitor analysis Design a product Set product prices Allocate advertising resources Choose the right communication channels Set distributor margins
Link to simulation home page: http://web.stratxsimulations.com/simulation/a-marketing-mix-simulation-software