Markstrat is a marketing simulation software which offers MBA students and professionals a risk-free platform in order to test theories and make decisions.
StratX founder, Jean-Claude Larréché, developed MarkStrat on the simple theory: if you give MBA students a way to apply under real market conditions the theory they learned during their lessons, they will not only devote more energy but will also learn from their mistakes and successes alike.
Our number one marketing simulation, Markstrat will help turn your MBA students and professionals into effective strategic marketers.
Company: StratX
Approximate price: Unknown
Playtime: 2-5 days
Learning objectives: Brand portfolio management Segmentation Positioning strategies Manage established and emerging markets Conduct market and competitor analysis Essential marketing tools Research and development projects Product portfolio and launches Sales and distribution strategies
Link to simulation home page: http://web.stratxsimulations.com/simulation/strategic-marketing-simulation