An impactful and highly engaging digital marketing tool to integrate digital marketing strategy concepts into your marketing programs: the new Digital Markstrat business simulation.
Digital Markstrat is built on the renowned model of the number one strategic marketing simulation Markstrat, while combining key learnings from the digital era. The simulation will keep your participants on their toes as they put long-term strategies in place to grow their fictitious company’s Share Price Index in a highly competitive and digital sensitive market.
Company: StratX
Approximate price: Unknown
Playtime: 2-5 days
Learning objectives: Blend digital and traditional marketing strategy towards a common goal Segment, target and position a portfolio of brands on a digital-sensitive market Develop a long-term vision to grow their firm Manage digital marketing as a profit-center
Link to simulation home page: http://web.stratxsimulations.com/simulation/strategic-digital-marketing-simulation