Brandpro is a brand strategy simulation to introduce brand strategy concepts in core marketing courses. With a clear focus on Targeting and Positioning, participants will oversee the marketing of x2 brands over the course of 5 simulated years.
Built on extensive experience with our strategic marketing simulation, Markstrat, BrandPRO will energize your program and generate excitement among your participants. It’s a perfect fit for core marketing and brand strategy training courses and will only take 3 hours to complete.
Approximate price: Unknown
Playtime: 3 hours
Learning objectives: Brand targeting strategy Product strategy Pricing strategy Communications strategy Conduct market and competitor analysis Product price decisions Brand resource allocation Research and development projects Sales and distribution strategies Advertising campaigns
Link to simulation home page: http://web.stratxsimulations.com/simulation/brandpro