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Brandpro is a brand strategy simulation to introduce brand strategy concepts in core marketing courses. With a clear focus on Targeting and Positioning, participants will oversee the marketing of x2 brands over the course of 5 simulated years.

Built on extensive experience with our strategic marketing simulation, Markstrat, BrandPRO will energize your program and generate excitement among your participants. It’s a perfect fit for core marketing and brand strategy training courses and will only take 3 hours to complete.

Company: StratX

Approximate price: Unknown

Playtime: 3 hours

Learning objectives: Brand targeting strategy Product strategy Pricing strategy Communications strategy Conduct market and competitor analysis Product price decisions Brand resource allocation Research and development projects Sales and distribution strategies Advertising campaigns

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