Paints Automotive: B2B Customer Insights

Paints Automotive: B2B Customer Insights

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How do you know you're correctly addressing your customer's needs? By asking!

B2B Customer Insights puts learners in the role of Sales Manager for an automobile paint company. A new request for proposal (RFP) has come in from a major client and it is up to the learner to find out what needs to be added to the proposal in order to win their business again.

Company: Simcase

Approximate price: $7

Playtime: 15 mins

Learning objectives: In this game learners will:
1. Ask value-based questions to unlock customer needs beyond contract price

Link to simulation home page: https://hub.simcase.io/admin/library/b2b-customer-insights

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