Introduction to Business and Strategy

The Introduction to Business and Strategy - Bikes simulation game is ideal for a student's first course in business. Since the simulation integrates all of the functional areas of business without delving into the details, it can be used in a strategy and/or business policy class. it provides a realistic environment within which your students can practice their strategic planning skills. Storyline Your students are provided with the seed capital to start up their business. They will be a totally integrated company that does it all from marketing to production to human resource management. They will have limited financial resources and complete accounting responsibility. They will build a production facility, open up distribution channels, design brands and advertising campaigns. They will hire sales people and decide on the compensation packages, deal with demand projections and a simple production scheduling process. After several quarters in business, your students’ firms will be able to receive additional funding from the Venture Capitalists. They will invest this money in new R&D, bring out improved products, expand their distribution and production capacity in order to maximize their performance.