The Conscious Capitalism® Bikes simulation challenges participants to operate a conscious business in contrast to the traditional profit-maximizing business paradigm. Students in the simulation must consider all of the firm’s stakeholders, including customers, stockholders, employees, suppliers, and the community. They must deal with ethical, environmental, and sustainability issues in addition to the usual management challenges of running a business.
While participants encounter the challenges of starting up a fully-functioning entrepreneurial firm, they are also exposed to the tensions underlying Conscious Capitalism, including employee morale, reputation, product reliability, as well as environmental and health concerns.
The Conscious Capitalism problems and opportunities are presented within the context of a new enterprise with demands on the players’ time, attention, talent, spirit, resources, and livelihood. These CC issues represent dilemmas to be resolved, starting slowly and growing as the business matures.
Participants must choose between the path of least resistance or working hard to build a conscious business.
Company: Marketplace Simulations
Approximate price: Unknown
Playtime: 12-15 hours
Learning objectives: Players will design brands, as well as advertising and internet marketing campaigns. They will open up distribution channels and build a production facility. They will hire workers and decide on the compensation packages. They will forecast demand, schedule production, and have complete accounting responsibility. This simulation takes students through a wide range of business components and decisions while addressing the Conscious Capitalism issues that will emerge.
Link to simulation home page: https://www.marketplace-simulation.com/conscious-capitalism-bikes