The Business Primer - Bikes simulation covers all the fundamentals of business. It hits upon the essence of each business discipline without getting bogged down in the details. Business Primer - Bikes will give your students a taste of business, something to excite them about choosing business as a major.
Because the simulation is highly integrated, it provides an ideal platform from which instructors can discuss and illustrate the business management fundamentals.
Business Primer - Bikes is similar to our Business Fundamentals simulation but it features a simpler marketing module and also slightly simpler manufacturing module.
In the Business Primer - Bikes simulation, your students are provided with the seed capital to start up their business. They will have limited financial resources and complete accounting responsibility. They will build a factory, open sales offices, hire sales staff, select a product portfolio and advertising budget. They will prepare demand projections, set the production capacity and decide which brands to produce. As the exercise progresses, they can introduce improved products with new technology, expand their distribution and production capacity in order to maximize their performance.
Company: Marketplace Simulations
Approximate price: Unknown
Playtime: 2-4 hours
Learning objectives: Marketing (simple brand selection, instead of brand design)
Finance and Accounting
Link to simulation home page: https://www.marketplace-simulation.com/business-primer-bikes