StratSimMarketing is a comprehensive marketing strategy simulation based on the automobile industry that demonstrates the impact of marketing decisions on the other functional areas of the business. Marketing strategy is at the core of all decisions in the simulation. Teams target consumer segments and B2B opportunities based on market attractiveness and core competencies, using advanced marketing research techniques such as conjoint analysis, perceptual mapping, and concept testing to identify their customers’ needs and interest.
Company: Interpretive Simulations
Approximate price: $30-$50/user
Playtime: 10 * 120-150 minutes
Learning objectives: PLANNING & ANALYSIS: Identify strategic options, Write a strategic plan, Monitor implementation of plan, Analyze competitive performance MARKETING RESEARCH: Define marketing research, Identify tools for conducting research, Use tools to measure customer value, Understand Conjoint analysis MARKETING MIX: Set price and dealer discounts, Identify ways of informing customer, Estimate impact of marketing decisions, Manage distribution of products MARKETING ENVIRONMENT: Distinguish internal/external factors, Define and use SWOT and PESTEL analysis, Identify market opportunities, Respond to a changing environment FINANCE & OPERATIONS: Manage Plant capacity growth, Analyze financial performance, Evaluate investment options, Fund capital investment TEAMWORK: Allocate responsibilities fairly, Complete assigned tasks on time, Communicate problems and plans, Collaborate with other team members
Link to simulation home page: https://www.interpretive.com/business-simulations/stratsimmarketing/