As an introduction to marketing simulation, NewShoes covers marketing concepts at a basic level by focusing on the roles of price, product, promotion, and place. Student teams manage the marketing decisions for a simulated athletic shoe company and compete against one another to become the industry leader in market share and profitability.
Company: Interpretive Simulations
Approximate price: $30-$50/user
Playtime: 12 * 45-60 minutes
Learning objectives: PLANNING & ANALYSIS: Write a strategic plan, Create/analyze income statement, Calculate ROS and market share, Use market research effectively, Create simple spreadsheet tools PRICING: Calculate break-even price, Identify different responses to price, Estimate sales impact of price change, Consider short/long-term profit in pricing, Calculate indirect profit from contract PLACE: Know what a distribution channel is, Describe flow of goods from manufacturer to consumer, Distinguish B2C/B2B marketing, Choose promotion for product placement PRODUCT: Define “product” in marketing terms, Explain product life cycle, Importance of product development, Improve product in simulation PROMOTION: Define “promotion” in marketing, Explain impact of different kinds of promotions, Describe push/pull promotion strategies, Select promotion mix for target market TEAMWORK: Allocate responsibilities fairly, Complete assigned tasks on time, Communicate problems and plans, Collaborate with other team members
Link to simulation home page: https://www.interpretive.com/business-simulations/newshoes/