Corporation is a global strategy simulation where students take over managing a multi-divisional firm in an international environment. The diversified company is one of several firms serving business customers in the highly competitive information systems industry. The market is composed of three segments: Hardware, Software, and Systems.
Company: Interpretive Simulations
Approximate price: $30-$50/user
Playtime: 12 * 60-120 minutes
Learning objectives: PLANNING & ANALYSIS: Identify strategic options, Write a corporate strategic plan, Monitor implementation of plan, Analyze competitive performance CORPORATION: Define SBU, Evaluate global strategic options, Understand organizational, structures, Make ethical business decisions MARKETING: Explain role of marketing in strategy, Define marketing mix, Select price appropriate for market, Estimate impact of marketing decisions OPERATIONS: Forecast production requirements, Manage capacity growth, Identify ways to improve operations, Understand role of HR FINANCE: Analyze financial performance, Project capital needs, Evaluate investment options, Calculate return on investment TEAMWORK: Allocate responsibilities fairly, Complete assigned tasks on time, Communicate problems and plans, Collaborate with other team members
Link to simulation home page: https://www.interpretive.com/business-simulations/corporation/