Airline is a strategy simulation where students take over and run a fledgling regional airline for up to twelve simulated quarters. Teams must decide how best to position their airline and develop an operational plan to support that strategy to maintain positive cash flow and make a profit for their company.
Company: Interpretive Simulations
Approximate price: $30-$50/user
Playtime: 12 * 60-120 minutes
Learning objectives: PLANNING & ANALYSIS Identify strategic options Write a strategic plan Monitor implementation of plan Analyze competitive performance BUSINESS ENVIRONMENT Identify target segments in Airline Evaluate new business opportunities Understand risk mitigation Respond to a changing environment MARKETING Identify the 4Ps of marketing Explain impact of discounts and promotion Use appropriate mix for target markets Adjust marketing to customer needs OPERATIONS MANAGEMENT Identify factors in efficient operation Maximize aircraft reliability Manage aircraft scheduling Maintain profitable load factor CORPORATE/FINANCE Respond to ethical issues in business Analyze financial performance Project financial needs Fund capital investment TEAMWORK Allocate responsibilities fairly Complete assigned tasks on time Communicate problems and plans Collaborate with other team members
Link to simulation home page: https://www.interpretive.com/business-simulations/airline/