Hubro Marketing Simulation lets your students experiment with how marketing decisions impact it’s position in the marketing. It is an online simulation game for courses like in principles of marketing, marketing management, marketing strategy and even entrepreneurship.
Your students will run virtual production companies, where they will analyse the market, design products, manage promotion and distribution, set prices, invest in technologies to get competitive advantages, and more. They can play in teams or alone, and can compete against each other or with bots.
Company: Hubro Education
Approximate price: Unknown
Playtime: 3-30 hours
Learning objectives: Segmentation, market research, targeting, marketing mix, pricing strategy, market strategy, market planning, sustainability and ethics
Link to simulation home page: https://hubro.education/en/hubro-marketing-simulation