Family Business Simulation: Honey Heritage

In Family Business Simulation: Honey Heritage students navigate the complexities of running a generations-long family business.

In this 30-minute, single-player simulation students learn how to navigate the complexities of running a family owned business from its inception through 80 years. Students are tasked with building and growing a sustainable honey business as it's passed down from generation to generation. Based on the Three-Circle Model developed by Harvard Business School professors Renato Tagiuri and John Davis and the Life Cycles model by Gersick, Davis, Hampton, and Lansberg, the simulation allows students to learn first-hand how the dynamics of family, business, and ownership intertwine. They will deal with rising tensions and be forced to make tradeoffs as the family and business grow, relationships change, and the market evolves. At the end of the simulation, students will discover how their decisions impact the health of the business and their relationships. This simulation is appropriate for students in undergraduate, graduate, and executive education courses specializing in family business, small business management, general management, entrepreneurship, scaling ventures, organizational behavior, and strategy. There is no pre-reading required by students.

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