In this single-player simulation, students play the role of a product manager at Matterhorn Health, a medical device manufacturer. The company recently launched the GlucoGauge blood glucose monitor, the company's most expensive product development effort to date. In spite of vigorous pre-release testing, there are problems reported by customers almost immediately after launch. Throughout the simulation, students will use a series of desktop applications to receive communications from their colleagues about the problem at hand. They will receive a barrage of information through various channels - email, video messages, voicemail messages, and instant message chats - requesting that they determine the root cause of the issue and make recommendations on how Matterhorn can get ahead of this problem. From Michael A. Roberto, the co-author of Leadership and Team Simulation: Everest V2 and Columbia's Final Mission, this simulation explores issues related to human judgment and decision making during a crisis. It is appropriate for courses on organizational behavior, principles of management, leadership, and managerial decision making.
Company: Harvard Business Publishing
Approximate price: $15.00
Playtime: 1 hour
Learning objectives: 1. To provide students with an understanding of several factors which impair judgment and decision-making. 2. To give students an opportunity to practice how managers should respond in a crisis situation, specifically a crisis pertaining to a safety or quality concern about a new product. 3. To analyze the validity of conventional approaches to root cause analysis that many managers employ.
Link to simulation home page: https://hbsp.harvard.edu/product/7077-HTM-ENG