In this 20-minute online simulation, students manage the innovation process for The Citizen Sun, a struggling newspaper company. Working with limited time and budget, students design innovation initiatives-open innovation campaigns, customer focus groups, internal R&D projects-to generate a pool of innovation ideas. Students must then review, test, and make a selection from among those ideas in order to choose the best possible innovation for The Citizen Sun news organization. The simulation teaches students about managing the innovation process, the different modes of innovation, idea generation and selection, and the role of organizational context in innovation.
Students can play "Innovation Simulation: Breaking News" in 20 to 30 minutes, in class or at home, from a computer, tablet, or mobile phone. Developed in compliance with the Web Content Accessibility Guidelines (WCAG) 2.0 AA.
Company: Harvard Business Publishing
Approximate price: $10.00
Playtime: 20-30 minutes
Learning objectives: Understand the challenges of innovation and describe a range of options available to source and develop high-quality ideas. Summarize how to use different modes of innovation to better inform the innovation process. Describe the potential of open innovation efforts to seed the innovation funnel and develop solutions. Assess how important organizational climate and scope are on setting the direction and tone of the innovation process.
Link to simulation home page: https://hbsp.harvard.edu/product/8675-HTM-ENG