In GLO-BUS, 1 to 5 class members run companies that are in a neck-and-neck race for global market leadership in two product categories: (1) wearable video cameras and (2) sophisticated camera-equipped copter drones. As many as 12 companies can compete in a single industry grouping (class sizes above 50 are typically divided into two or more industry groups). The companies compete in a global market arena, selling to buyers in four geographic regions—Europe-Africa, North America, Asia-Pacific, and Latin America.
The co-managers of each company are responsible for assessing market and competitive conditions in the two product categories, determining how to respond to the actions of competitors, forging a long-term direction and strategy for their company, and making decisions relating to:
-the design and performance of the company’s two products (21 decisions, 10 for cameras and 11 for drones),
-assembly operations and workforce compensation (up to 8 decision entries for each product)
-pricing and marketing (7 decisions for cameras and 5 for drones)
-corporate social responsibility and citizenship (as many as 6 decisions)
-the financing of company operations (up to 8 decisions).
Approximate price: $45/student
Playtime: 9-12 decision rounds, 2 hours each.
Learning objectives: GLO-BUS is a hands-on learning exercise that draws together the information and lessons of prior courses, consolidates your knowledge about the different aspects of running a company, builds your confidence in analyzing the revenue-cost-profit economics of a business, helps you understand how the functional pieces of a business fit together, provides valuable practice in crafting profitable growth strategies, sharpens your business judgment, and provides a capstone for your business school education. You will gain some useful experience and practice in assessing business risk, analyzing industry and competitive conditions, making decisions from a companywide perspective, thinking strategically about a company's market position and the kinds of actions it will take to improve it, developing strategies and revising them in light of changing conditions, and applying what you have learned in business school.
Link to simulation home page: https://www.glo-bus.com