Cesim Service gives participants practical experience in running a small service business in a competitive environment by integrating human resource management, capacity management, sales and marketing. During the rounds, teams run their companies' operating, market, and financial performance. They manage staffing with both permanent and temporary resources, direct sales, sales channels, investments, service quality, pricing, and marketing. They operate in competitive markets with seasonal variations in demand and economic conditions. Strategic decisions about expanding operations to a new market can also be included. The simulation gives instructors powerful user-level customizability and modularity options that allow it to be adjusted for different target groups and experience levels. In addition, the system permits the instructors to create and modify their own cases with personalized market outlooks and storyline.
Company: Cesim
Approximate price: $40
Playtime: 8 hours
Learning objectives: To help the participants to develop a holistic view of service business operations including marketing, sales, human resources, capacity management, investments, and service quality. To develop the understanding and command of business fundamentals, market-driven decision making practices and financial implications of the various operational and marketing decisions. In addition, participants will gain invaluable experience in teamwork and problem solving.
Link to simulation home page: https://www.cesim.com/simulations/cesim-service-small-service-business-management-simulation-game